­
­
Lil Baby Teams Up With Axe To Update Your Style & Sense Of ‘Luxury’ With The New Fine Fragrance Collection - Images Status

Lil Baby Teams Up With Axe To Update Your Style & Sense Of ‘Luxury’ With The New Fine Fragrance Collection

Lil Baby Teams Up With Axe To Update Your Style & Sense Of ‘Luxury’ With The New Fine Fragrance Collection


When you think of luxury, what comes to mind? A fancy car, a designer watch, or maybe a bottle of champagne? But what about the fragrance you wear? Enter Lil Baby and Axe, who have teamed up to revolutionize the concept of luxury with their new Fine Fragrance Collection. In a new TV spot, Lil Baby introduces the collection, calling it the "new G.O.A.T." of fragrances.


The New G.O.A.T. of Scents

Premiering on HollywoodLife, the visual sees Lil Baby turn traditional perfumery on its head with the introduction of the AXE Fine Fragrance Collection. The video is an explosion of sights and sounds, set to Lil Baby's "Drip Too Hard," that will have you ready to smell the new AXE scents.


In the video, a multi-limbed Lil Baby introduces shoppers to the new AXE scents - Blue Lavender, Aqua Bergamot, and Golden Mango. With just a few sprays, the drab old shopping center is transformed into a vivid metaverse, where everyone levels up - from the rich lady shopping with her dog to the mannequins.


“This is the freshest thing AXE has ever done,” Lil Baby shares with the launch of the new campaign. “The Fine Fragrance Collection has me feeling like I’m wearing the finest of fine colognes. That’s why it’s the new G.O.A.T.”


The Making of the New Fine Fragrance Collection

Creating the Fine Fragrance Collection was no easy feat. According to Mik Manulik, Creative Director at The Martin Agency, the company behind the new campaign, "We set out to create new fresh symbols of luxury. To create something that truly didn’t look like anything else out there. If you’re going to launch the G.O.A.T. you can’t be shy."


The campaign pulls from various sources of inspiration, including anime, gaming, music, and modern art. The result is a visually stunning world of new luxury that perfectly represents the new Fine Fragrance Collection.


But the Fine Fragrance Collection isn't just hype. The scents were formulated by Givaudan and Firmenic, some of the world’s top perfumers. In a blind smell test, the Fine Fragrance Collection beat out premium fragrances from Chanel, Versace, and Ralph Lauren - with 73 percent of guys saying they’d replace their current cologne with AXE Fine Fragrance.



The Launch of the Fine Fragrance Collection

If you're excited to try out the new Fine Fragrance Collection, you're in luck. The scents are now available on shelves and online at Walmart.com.


As for Lil Baby, he recently dropped his third studio album, It’s Only Me, in October 2022. His next major appearance will be at New York City’s Governors Ball Music Festival on June 9.


So, are you ready to update your sense of luxury with the new Fine Fragrance Collection from Axe?


FAQs

What scents are included in the Fine Fragrance Collection?

The Fine Fragrance Collection includes Blue Lavender, Aqua Bergamot, and Golden Mango.

Who formulated the scents for the Fine Fragrance Collection?

The scents were formulated by Givaudan and Firmenic, two of the world's top perfumers.

How does the Fine Fragrance Collection compare to other premium fragrances?

In a blind smell test, the Fine Fragrance Collection beat out premium fragrances from Chanel,

You Might Also Like

0 $type={blogger}