Breaking Down Unrealistic Standards: The Power of Selena Gomez Rare Beauty

Selena Gomez is making waves in the beauty industry with her brand, Rare Beauty. The singer's focus on "breaking down unrealistic standards of perfection" has been a powerful message in the industry, and she has also used the brand to highlight the importance of mental health through uplifting statements on her products.

Rare Beauty was launched in September 2020, during the global pandemic, with a mission to celebrate individuality and self-expression, while also supporting mental health. The brand's diverse range of products includes foundations, concealers, lipsticks, and eyeshadows, all priced at under $50. Gomez has been praised for the brand's inclusivity and for making high-quality beauty products accessible to all.

Since its launch, Rare Beauty has been a major success, with the brand earning $60 million in revenue within its first year, as reported by Nylon. The brand's popularity can also be seen through its social media following, with over 5 million followers on Instagram alone.

Rare Beauty has also been recognized for its philanthropic efforts, with the Rare Impact Fund pledging to donate $100 million over the next 10 years to support mental health services. The brand has also partnered with organizations such as the Trevor Project, which provides crisis intervention and suicide prevention services to LGBTQ+ youth.

Gomez has been heavily involved in the creation and promotion of Rare Beauty, using her own experiences to shape the brand's message. In an interview with Allure, she discussed how her struggles with anxiety and depression inspired her to create a beauty brand that emphasizes self-acceptance and mental health.

Overall, Rare Beauty has had a major impact on the beauty industry, not only through its inclusive and affordable products but also through its emphasis on mental health and self-expression. The brand has set a new standard for celebrity beauty brands and has inspired others to follow suit.